Thursday, December 31, 2015

Sidecar Hits The Curb

One less unicorn to ride. Creative Commons photo by Lance (Flickr).

I know you thought you're a real operator
But I don't know why
All you had was a bankroll, babe
And a glint in your eye 

-- Motörhead

As of tomorrow, journalists accustomed to writing about "rideshare services such as Uber, Lyft, and Sidecar" will have one less word with which to pad their articles. The writing has been on the wall for Sidecar since at least September, when they were described here as the "Myspace of ridesharing." It is a bit ironic that Sidecar has turned out to be the first major TNC to fall, because it was always the most innovative of the three--for instance, Sidecar was the only e-hailing app with pins that looked like Kenny from South Park; what great fun!

Omigod! You killed Kenny!

One of Sidecar's most enduring "innovations" was the very idea of calling their unlicensed cab service "ridesharing" in order to avoid regulation. For this reason above all, the traditional cab industry is probably quite happy to be dancing on Sidecar's grave.

Take it away, Lemmy:

One time you was a real high-stepper
On the high trapeze
But you know you ran out of money
Wound up on your knees

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