In 1876, a new technology for managing interactions between drivers and passengers promised to transform the cab-riding experience.
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People converging on the Centennial Exhibition via multiple means of transportation (Library of Congress). |
Getting all these
people to the exhibition gates was both a challenge and a business
opportunity. Railroads, streetcars, and omnibuses moved passengers.
Hack and cab proprietors came from
as far away as Texas, looking to make
money operating their vehicles during the Exhibition.
This caused a bit
of concern for the city fathers. Cab regulation was still in its
early days, and they had few ways to keep this flood of out-of-town
vehicles from swamping their streets. The city council passed laws
requiring cabs to be licensed, which most of the out-of-towners
ignored; they also proposed that real Philadelphia carriage drivers
be issued uniforms, so they could be distinguished from the horde of
outsiders.
Opportunities for
misunderstandings between drivers and passengers were rife. Before
the existence of the taximeter, the fares for most trips were
calculated by the mile, which was usually estimated based on the
number of blocks that had been travelled. Visitors unfamiliar with
the city did not always know the rates of fare or the distances between places, so they were liable to be taken advantage of by
unscrupulous drivers.
Sometimes fares
were reckoned by time, but this led to its own difficulties in an era
when not everyone carried watches, and when they did, the watches
did not always agree.
On top of this
there was the issue of class conflict. It was primarily upper middle
class visitors who could afford to ride in hired carriages, and they did so because they didn’t want to mingle with the hoi polloi
in the public streetcars. But to ride in a hack meant to put
themselves under the control of low-status, working class drivers,
who were often immigrants to boot (at the time, mostly Irish). Class
anxiety mixed with suspicion meant that passengers often accused
drivers of cheating them over the fare, even when they were not, in
fact, cheating.
Something needed
to be done, both to exert more control over drivers, and to ensure
their upper-class passengers that the system could be trusted.
To the rescue: the
“Ingenious German,” Ludwig van Beethoven.
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The great composer, Ludwig van Beethoven (1770-1827) was unable to attend the 1876 Centennial Exhibition in Philadelphia. (Wikipedia) |
Okay,
so not
that
Ludwig van Beethoven. That famous composer, however, had a
grandnephew, Ludwig Johann van Beethoven. The younger Ludwig was
born in 1839, the son of
Karl van Beethoven, the “
old Ludwig Van’s” dissolute nephew. This part of the family tended to
free-load off their more successful relatives, while also changing
the “van” in their name to “von,” to give the impression that
they were descended from nobility.
Music
writer Alex Ross has described the younger Ludwig as an “energetic and determined character, though somewhat lacking in moral fibre.”
Posing as the “grandson” of Beethoven, he wormed his way into the
court of Ludwig II of Bavaria, but had to flee Europe in 1871, due to
charges of fraud and embezzlement. Arriving in the New World,
Beethoven changed his name to Louis von Hoven. Although he later
claimed that this was to avoid constantly being harassed by fans of
his great ancestor, historians agree that the name change was meant
to avoid creditors and possible prosecution, and to enable von Hoven
and his family to start afresh in America.
Ludwig’s—I
mean, Louis’s—wife Marie was an accomplished concert pianist, and
her performances supported the young “von Hoven” family as they
rambled from city to city in the US and Canada. Louis started working
for railroad companies, presumably in some technical capacity, as he
soon showed an interest in the use of technology to organize and
control the flow of information, people, and goods. He developed an
on-demand messenger service, the New York Commissionaire Company,
which operated in New York and Chicago. He also invented a new check
register. In 1876, Louis von Hoven was in Philadelphia for the
Centennial Exhibition. He may have been involved in running a
“rolling chair” company, renting wheelchairs to fair-goers.
Then
came his greatest achievement: the invention of the taximeter.
Alright:
so he didn’t invent the
taximeter per
se. The “taximeter” (a
device which calculates cab fares using both distance and time) would
not come into existence until 1891, and is attributed to German
inventor F.W.G. Bruhn. What von Hoven did invent was an important,
and very revealing, precursor to the taximeter, which he called the
“Fare Controller and Indicator.”
It
wasn’t the first proto-taximeter: as early as the 1840s there had
been a “patent mile index” installed in some London cabs, and in
Paris in the 1860s at least four different kinds of “compteur”
had been tried, none of which proved satisfactory. Von Hoven’s
invention, however, had some novel features.
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Mechanical devices intended to rationalize driver-passenger relations often simply created new controversies (Punch). |
Von
Hoven’s fare controllers were installed in the carriages of the
National Cab Company, which had formed that same year to provide
service during the Exhibition. To ride in such a cab, you hailed one
of its vehicles off the street, distinguished by a “little blue
illuminated sign” on the front, reading “To Hire.” Upon
stepping into the carriage, you saw these instructions posted on the
wall:
Much
like with later mechanical taximeters, the driver then pushed down
the “To Hire” flag, engaging a mechanism which recorded the time
duration of the trip in quarter-hour increments. This action also
swung a clock in front of the passenger’s face, so that they could
verify the time at which the trip began.
At
the end of the trip, the driver restored the “To Hire” sign, thus
stopping the trip recorder. As the passenger paid, the driver pushed
another button, making a gong sound, for each quarter in payment; the
result is that both the duration of the ride and the payment received were
recorded.
As
a contemporary newspaper put it, “what has all along been needed
has been some way to manage the driver.” Now passengers could put
their faith in a mechanical device instead of in their drivers. At
the same time, in von Hoven’s words, “each passenger will thus
become a sort of detective against the driver,” ensuring that all
the money taken in by the driver during a shift would be reported to
the owner of the vehicle.
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A carriage with von Hoven's Fare Controller and Indicator installed; when the driver pushes down the "To Hire" sign behind him, a clock appears inside the carriage (New York Daily Graphic).
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But
von Hoven’s device had one more trick up its sleeve:
it was also a transformer. While carrying a passenger, with the “To Hire” sign
swung down out of view, not only did the vehicle no longer advertise
itself as for hire, it no longer looked like a “for hire” vehicle
at all:
By
a special ordinance of the municipal government they are allowed the
unusual privilege of concealing their license numbers when engaged.
This, with tidy-looking drivers dressed in neat livery and
well-groomed horses, takes away all the ordinary marks of a public
vehicle and makes them as finely appointed turnouts as any private
coupés in town. (New York Herald)
This
ability to transform from hired cab to (apparently) private vehicle
was all-important for the class-conscious passengers of the day, who
wanted nothing more than to be mistaken for members of the truly
rich, who rode around in their own private carriages. This desire for
social distinction is what gave rise to the historical division
between taxicabs (with taximeters, prominent numbering, and often
garish colors), and limousines and black car services. And who better
than Louis von Hoven—himself a transformer, with his name changes
and pretensions to nobility—to understand and cater to such class
anxiety?
The
end of the Exhibition, in November 1876, led to a dramatic
curtailment of the transport business in Philadelphia, and with it
the end of the National Cab Company. This also meant the end of von
Hoven’s fare controllers and indicators in operation. An attempt to
install them in a New York carriage company came to naught, and the
device disappears from history.
The
precise reason for the disappearance of the von Hoven fare controller
is unclear. Perhaps, like many other early precursors to the
taximeter, its physical mechanism was just no match for the
continuous jolts and wear and tear of the cab trade. It is also
possible that von Hoven was once again in financial trouble: by the
end of 1876, both the National Cab Company and the New York
Commissionaire Company had gone out of business, and the inventor and
his family returned to Europe soon thereafter. In Paris in 1877, von
Hoven filed a new patent for a compteur de voiture,
with some improvements, which never appears to have been put into
service. Von Hoven once again seems to have lived off gifts from
wealthy friends and kin; once again “Ludwig van Beethoven,” he
died in Brussels in 1913. With the deaths of his wife and son within
a few years, the Beethoven surname came to an end.
Von
Hoven’s proto-taximeter was not just a device for calculating cab
fares: it was a technological means to intervene in person-to-person
interaction at a site of social and class anxiety. As such, it bears
more than a passing resemblance to the cab-reforming technology of
today:
- Much like von Hoven’s invention, the “soft meter” (like
a taximeter, but on a smartphone) used by companies like Uber,
Flywheel, and Lyft makes an appeal to the prestige of cutting-edge
technology to serve as an arbiter between passenger and driver, even
if today it’s all about algorithms and GPS, rather than mechanical
gears and clockwork.
- Through the infamous five-star rating system,
Uber and Lyft enlist their passengers to be “detectives against the
driver,” just like von Hoven imagined.
- Just like von Hoven’s
transformer-carriage, Uber and Lyft dispel the image of the taxicab
by getting rid of its symbols, turning the cab into a “rideshare,”
and semantically replacing the cabdriver with either a “private
driver” or a “friend with a car” (it is for this reason that
“soft cab” is the best name for these services).
- And finally,
just like in 1876, these technologies are about a lot more than simply calculating a fare for getting people from point A to point B: they
are about enabling middle and upper class mobility through increased
control over a working class, largely immigrant workforce.
On
Louis von Hoven and his family:
Paul
Nettle (1957) “Beethoven’s Grand-Nephew in America,” Music
& Letters,
38:3, pp. 260-264.
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Michael
Lorenz (2016) “The Beethoven Family Graves in Vienna,” The
Beethoven Journal 31:2.
Or
click here for a detailed history of the taxanom/taxameter/taximeter
in the late 19th
Century: